Performance-Based Client Acquisition For Appointment-Based Businesses

I’ll Build a System Designed to Generate 10–30 Qualified New-Customer Appointments a Month Within 90 Days

And You'll Only Pay for the Ones Who Show Up.

Short application. No commitment required. Not every business will qualify.

No Monthly Agency Fee • No Charge for No-Shows • No Charge for Cancellations • Transparent Appointment Tracking

Being Great at Your Service Doesn't
Guarantee a Full Calendar

Without a system that captures that interest, builds trust, gives people a compelling reason to act, makes booking simple, and follows up automatically, potential customers quietly disappear—and valuable appointment slots remain unfilled.

Unpredictable Referrals

Word of mouth is valuable, but you can't control when the next referral arrives or whether it creates enough consistent demand.

Content Without Conversion

Your posts may receive views and likes without giving the right prospects a clear reason or a direct path to book.

Missed Opportunities

Interested prospects visit your page, get distracted, hesitate, and disappear because no connected system brings them back.

Expensive Agency Risk

Traditional agencies can charge substantial monthly retainers regardless of how many new customers actually walk through your door.

We connect every part of the customer journey so local attention has a clear path to becoming an attended appointment.

See How the System Works

What If Your Marketing Partner Only Won When You Did?

Instead of charging a monthly management fee and treating impressions, clicks, or leads as the final result, our compensation is tied to something much closer to revenue: qualified new-customer appointments that actually attend.

Before launch, we agree on what qualifies, how attendance will be verified, and what each attended appointment will cost. That gives both sides a clear definition of success.

✗ Traditional Marketing Arrangement

— Monthly agency retainer
— Pay whether meaningful results happen or not
— Reports often emphasize clicks, views, and leads
— The business carries most of the performance risk
— Agency compensation may be disconnected from outcomes

The Alternative

Your Performance Partnership

No monthly agency-management fee
Pay per qualified attended appointment
Tracking focuses on bookings and attendance
Performance risk is shared
Both parties benefit when the system performs

What about advertising spend? If paid advertising is used, you pay the advertising platform directly and retain control of the account and budget. Advertising spend is separate from our performance fee.

Apply for the Performance Program

Your Complete Appointment-Generation System

We connect every stage of the customer journey—from first discovering your business to attending an appointment—so fewer potential customers fall through the cracks.

Offer

Attention

Page Visit

Lead Captured

Apt Booked

Apt Attended

Step 1

Build the Strategic Foundation

Before generating traffic, we identify the right service, customer, offer, and appointment target for your business. We establish exactly what will count as a qualified, billable appointment.

Ideal-customer profile & positioning
Qualification criteria definition
Customer-acquisition economics

Step 2

Create the Introductory Offer

We create a compelling reason for the right local prospect to take the first step. This attracts qualified customers without unnecessarily devaluing your service.

Offer positioning and messaging
Eligibility requirements
Terms and limitations

Step 3

Generate Qualified Traffic

We use organic content, paid advertising, or both to reach local prospects. We handle strategy, scripts, editing, and ad management.

Content topics & short-form editing
Ad creative and local targeting
Clear calls to action

Step 4

Focused Landing Page

Interested prospects land on a page built around one clear next step. It explains the service, builds trust with reviews, and makes booking simple.

Landing-page design and copy
Reviews and visual proof
Clear booking calls to action

Step 5

Capture & Follow Up

We capture contact info before presenting the calendar and install automated follow-up for prospects who begin the process without scheduling immediately.

Lead-capture form
Email and/or SMS follow-up
Abandoned-booking recovery

Step 6

Secure Appointments

Prospects select a time through the connected calendar. The system records the lead source and confirms the appointment meets criteria to create a transparent record.

Online booking integration
Qualification questions
Lead-source attribution

Step 7

Increase Attendance

We use confirmations and reminders to keep the customer engaged and reduce no-shows. Post-appointment follow-up encourages reviews and rebooking.

Automated reminders
Rescheduling instructions
Review and referral requests

Step 8

Track & Optimize

We monitor the journey to identify where prospects convert and where they drop off, using that data to improve the funnel continuously.

Conversion rate tracking
Cost per attended appointment
Ongoing funnel optimization

The result is a connected acquisition system designed to turn local attention into qualified new-customer appointments—and you pay our performance fee only for qualified appointments that attend.

Built in 10 Business Days. Optimized Continuously.

We move quickly so you can begin generating traffic without sacrificing the strategic foundation, tracking, or customer experience the system needs.

Days 1–2

Onboarding, research, economics, and offer development

Days 3–4

Content planning and client recording

Days 5–7

Funnel, copy, creative, and follow-up development

Days 8–10

Integrations, tracking, testing, and launch

After Launch

Traffic generation, reporting, and ongoing optimization

Note: The 10-business-day timeline begins after all required information, account access, footage, and approvals have been received.

See Whether Your Business Qualifies (takes 5 minutes)

Apply for a performance-based appointment system built around your services, customer value, and available capacity.

If the economics make sense for both sides, we'll map out the strategy and agree on exactly what constitutes a billable attended appointment before anything launches.

Step 1: Contact Information

1. What is your full name? *

2. What is your best email address? *

3. What is your phone number? *

4. What is your business name and website or primary social media page? *

Business Name *

Website URL

Primary Social Media Link

Instagram, TikTok, Facebook, or another primary profile.

Step 2: Business Maturity

5. How long has your business been operating? *

6. Approximately how much monthly revenue does your business currently generate? *

Your answer is confidential and is only used to determine whether our system makes financial sense for your business.

7. Approximately how many paying customers have you served? *

8. Approximately how many paying customers do you currently serve per month? *

Step 3: Offer & Customer Economics

9. What is the primary service you want to generate appointments for? *

Include name of service, price, brief description, and who it is for.

10. What is your average initial customer transaction? *

11. Approximately how much is an average customer worth over the entire relationship? *

Include repeat appointments, recurring purchases, packages, renewals, and reasonable upsells. An estimate is fine.

Step 4: Social Proof

12. How many public customer reviews does your business currently have? *

13. What is your average public review rating? *

14. What customer proof can you provide for the campaign? (Select all that apply) *

Public customer reviews Written testimonials Video testimonials Before-and-after results Customer photos or service footage Repeat-customer data Case studies None of the above

Step 5: Capacity & Lead Handling

15. How many additional appointments could you realistically fulfill each month? *

16. How quickly can your business respond to a new lead during normal business hours? *

17. What percentage of booked appointments currently show up? *

Step 6: Implementation Commitment

18. Which traffic approach are you most interested in? *

19. If we use organic content to generate traffic, how much time are you willing to dedicate to recording content each week? *

20. How quickly can you provide assets, feedback, and approvals? *

21. Are you willing to track and share campaign outcomes each week? *

This includes leads, qualified prospects, booked appointments, attended appointments, new customers, and campaign-generated revenue.

22. If we generate strong results, are you willing to let us document them? *

23. Are you the final decision-maker for this business? *

24. When would you be ready to begin? *

No monthly agency fee No charge for no-shows Clear qualification criteria Transparent tracking

Pay for Attended Appointments
—not Marketing Activity

Before launching, we agree on the definition and price of a qualified attended appointment. Every appointment is tracked through the system so you can see which results are billable.

You Pay When:

The prospect is a legitimate new customer
The appointment came through our tracked system
The prospect meets the agreed qualification criteria
The appointment is for an eligible service
The customer attends

You Don't Pay Our Fee For:

— No-shows
— Customer cancellations
— Duplicate contacts
— Existing customers
— Fraudulent or test bookings
— Prospects who fail agreed qualifications

How much does each appointment cost?

There is no universal price. The amount depends on your service value, margins, customer retention, available capacity, and acquisition method. If your business qualifies, we'll agree on a fixed amount before anything launches.

What about advertising?

If paid advertising makes sense, you pay the platform directly. You control the account and budget. Our compensation remains tied strictly to qualified attended appointments.

Check Your Eligibility

A Performance Partnership Requires Both Sides to Perform

We handle the acquisition system, but the customer experience still belongs to your business. Clear responsibilities keep the partnership fair and give the system the best opportunity to work.

We Handle:

• Strategy and positioning
• Customer and competitor research
• Offer development
• Content planning, scripting, and editing
• Funnel design and copy
• Booking integrations
• Follow-up automation
• Tracking, reporting, and optimization

You Handle:

• Providing accurate business info & account access
• Recording the agreed content
• Giving timely feedback and approvals
• Maintaining sufficient appointment availability
• Responding to prospects when needed
• Delivering the advertised service
• Accurately reporting attendance
• Funding advertising directly if paid traffic is used

Frequently Asked Questions

How much do I pay per appointment?

The amount depends on your service value, margins, customer retention, appointment capacity, and acquisition method. If your business qualifies, we'll agree on a fixed price before launching.

What counts as a qualified appointment?

Do I pay for no-shows or cancellations?

Is there a monthly retainer?

Do I need an advertising budget?

Are 10–30 appointments guaranteed?

What do you need from me?

Why don't you have case studies?

How quickly can we launch?

Who owns the advertising account?

Apply for the Program